In the last decade, our CURLS emerged as a leader in the natural hair care industry, with our CEO frequently speaking at conferences and shows to retail industry giants. Our success is largely attributed to innovating new product collections that meet the evolving needs of the natural hair industry. Prior to this, women just wanted something to “tame” their manes. Now, they demand quality products that “celebrate” and showcase their perfectly imperfect curly coifs.
We have been fortunate to also work with celebrities such as Halle Berry, Alicia Keys, Nia Long, Tia Mowry, Chili of the Grammy award wining R&B group, TLC, Blair Underwood, Ashanti, Yvette Nicole Brown, and Echo Kellum- to name a few. Industry influencers and bloggers also collaborate with us because of our product performance, quality ingredients and ethical business practices.