Mahisha launched CURLS Beauty Brands in 2002 and never looked back. Frustrated with the lack of products for natural, curly hair, Mahisha worked to develop an award-winning line of organic hair care products and singlehandedly built the demand for the CURLS brand.
Her entry into mass retailers made it possible for natural hair customers to access CURLS everywhere. Mahisha was at the forefront of the natural hair movement. Pushing for women to rock their beautiful locks, Mahisha tirelessly advocate natural hair at conferences, shows and interviews.
Today the CURLS natural hair care collections line retail shelves across the US and internationally.