Premium ethnic hair care company CURLS is honored to announce that they are a proud winner of the 2011 Allure Best of Beauty Award.  Recipient of the “Best Curl Definer for African American Curls” for their delectable Passion Fruit Curl Control Paste – the already nationally recognized brand is thrilled to add yet another honor to their repertoire.  

With rave reviews and outstanding testimonials, CURLS is quickly becoming a leading brand in hair care. According to Allure, the Passion Fruit Curl Control Paste “smooths over wet or dry strands, helps keep curls intact and fly-aways at bay without getting stiff or crunchy and is especially good at sculpting African-American curls.”  In addition to creating effortless, frizz free styles – CURLS Passion Fruit Curl Control Paste also exudes a savory butterscotch scent resulting from the mixture of passion fruit oil, shea butter and mango-seed butter.

With the heat of summer slipping away and the crisp, Fall air coming into season – there is no better time to add CURLS to your daily curly hair care routine. CURLS prides themselves in empowering women to embrace their natural, voluminous locks with products made specifically for their unique hair type. Through the combination of essential oils and quality ingredients such as aloe, mango, shea and murmer butter – CURLS hair care products have paved the way for women across the nation to transform frizz to fab! Even A Listers such as Halle Berry, Zoe Saldana and Ashanti tout CURLS as their go-to product line to keep their hair red carpet ready.

CURLS has clearly taken the hair care industry by storm and will only continue to do so. For more information about CURLS and where to purchase, please visit