A DECADE OF EFFORTLESS, FRIZZ FREE AND FABULOUS CURLS!
LOS ANGELES (January 3, 2012) – CURLS hair care line is starting off the New Year with a bang, and is celebrating ten years of making women frizz free and fabulous. Creating an effective hair care line that allows all wavy, curly and kinky haired women to love and accept their natural hair was no easy task, but CURLS 10 year anniversary marks its victory. Over the past decade CURLS has transformed the hair care world, and set many curlies free from the grueling damaging effects of chemical and heat on hair.
Starting off as a small local business CURLS is now a multi-million-dollar company that is distributed in over 3000 salons and is also available nationwide in Target, CVS, Sallys, Rite-Aid and Walgreens making it more accessible than ever.
CEO Mahisha Dellinger is getting showered with accolades and awards. There is only one word that gives justice to what CURLS CEO Dellinger has accomplished with the CURLS hair care line in just ten years; inspiring.
“Where there is a will there is always a way”; and this is exactly what Dellinger implemented when she started the CURLS line a decade ago and concocted her first CURLS product in her very own kitchen. After spending thousands of dollars on hair care products, that always left her feeling defeated, Mahisha went to the drawing board and collaborated with leading cosmetic experts to develop what is now the infamous CURLS hair care line. With their every growing success in 2003 CURLS’ gave birth to its two newest lines Curly Q’s and It’s A Curl, which is oriented to a younger demographic of curlies.
The brand has been nominated three years in a row for the Stylist Choice Award alongside Paul Mitchell and Redkin. In 2003, CURLS’ Passionfruit Curl Control Paste won the coveted Best of Beauty Award from Allure Magazine, when they gave it their official stamp of approval as the Best Curl Definer for African American Curls. CURLS hair care line has also been featured in top magazines such as InStyle, Essence, Ebony and Redbook. Halle Berry, Zoe Saldana and Raven Simone are also frizz free fans.
Get your glasses up and lets toast 2012 off as a year of celebrating the 10-year CURLIVERSARY!
Once a home based business, CURLS is now full-fledged, international curly hair empire. CURLS offers premium, quality curly products that cater to the unique needs of today’s multi-ethnic, natural hair care market. It is the first line of natural, organic hair care products truly created specifically for biracial/multiracial women and girls with naturally curly hair. Nominated three years in a row for the Stylist Choice Award, CURLS is also a proud owner of Allure Magazine’s Best of Beauty Award and has been featured in top magazines such as In Style, Essence, Ebony, Redbook and Allure among others. CURLS even has a solid celebrity following including such A-Listers as Halle Berry, Rachel True, Ashanti and more. CURLS is available for purchase at nationwide retailers including Target, Rite Aid, CVS, Sally’s and Walgreens. For more information, visit www.curls.biz.
For more information, please contact:
213.250.6777 ext. 1005